Doodle Bear™ was first introduced by Tyco in 1995. Originally, the line consisted of just the Bear in one size in multiple color ways. Wholesale sales were approximately $50 million from 1995 -1997
From 1997-2000 – after Mattel bought Tyco – the line was greatly expanded and wholesale sales were approximately $150 million during this period.
Play Along re-introduced Doodle Bear in 2005, with a significantly larger expansion of the line. Wholesale sales from 2005 – 2009 were approximately $200 million in North America and approximately $50 million internationally.
Fisher Price then re-introduced Doodle Bear in 2010. Due to many then internal problems unrelated to Doodle Bear, Fisher Price's sales were relatively weak -- wholesale sales were approximately $50 million from 2010 through 2013, with nearly all of the sales limited to the U.S.
In 2019 Tomy Re-introduced Doodle Bear with a fresh new design and in 2020 rolled out the 25th Anniversary special edition celebrating 25 years of Doodle Bear!
Doodle Bear has enjoyed approximately $500,000,000 in wholesale sales since inception in 1995. The “brand” is known worldwide. Doodling is a proven evergreen concept that will never go out of style. The property is applicable to animated characters and entertainment, plush, dolls and animals of all sorts – animate and inanimate -- for boys and girls.
Ed Kaplan Associates owns all of the intellectual property rights for the Doodle Bear™ and related family of trademarks, copyrights in the designs of the products, copyrights to all of the packaging and TV commercials and URL's for the Doodle Bear™ family of names.